Rahal Letterman Lanigan Racing (RLL) announced Oct. 27 a long-term, multiyear extension of its partnership with Droplight, a venture studio recognized for its bold brand strategy, media expertise and innovation-driven approach to market growth.

“We’re thrilled to continue our partnership with Rahal Letterman Lanigan Racing and to help carry the momentum we built together into the future,” said Joseph Anderson, Droplight CEO. “This collaboration embodies what Droplight stands for – innovation, authenticity and performance that inspires. Through the RLL platform, we’re proud to amplify the voices of disruptive brands within our ecosystem such as Desnuda Organic Tequila, ICHOR Hydrogen Water, Pregame, RF Health and Call Sign. Together, we’re redefining how purpose-driven companies connect with fans, athletes, and markets around the world.”

Louis Foster

The partnership first began at the 2025 Indianapolis 500 presented by Gainbridge, where Droplight debuted as the primary sponsor of the No. 45 entry for rookie Louis Foster and leveraged the global stage of the NTT INDYCAR SERIES to accelerate exposure of its Desnuda Tequila brand (photo, above).

Droplight announced in June it would continue as the primary sponsor of Foster’s entry from Round 8 of the NTT INDYCAR SERIES event in St. Louis through the end of the 17-race season. During that stretch, Foster earned his first INDYCAR SERIES pole at Road America en route to winning 2025 Rookie of the Year honors at the season finale.

Droplight will continue to be the primary sponsor of the team’s No. 45 entry, showcasing a diverse portfolio of brands through INDYCAR’s dynamic platform. That includes standouts like Ichor Water, a Wisconsin-based hydrogen and alkaline beverage brand, which gained major exposure during the Milwaukee event weekend last August.

“Having Droplight not only return – but return in a multiyear agreement – is exciting,” Foster said. “They first joined us at the Indy 500 with their Desnuda brand, and I got to know the guys and girls with Droplight, and they are a great group of people. They are super creative, fully engaged and always looking at how to elevate everyone around them. They are also expanding into other sports, which is exciting since that synergy will help all of us collectively. I can’t wait to see what the future holds.”

Droplight’s expansive ecosystem spans entertainment, tech, consumer brands and media. Its growing presence in the Indianapolis market, in particular, includes partnerships with the Colts and Indy Eleven.

“From our very first meeting, it was clear that Droplight would bring value well beyond the racetrack,” said Bobby Rahal, RLL co-owner. “This long-term commitment solidifies a partnership built on creativity, performance and shared ambition. We're thrilled to keep building the future together."