After making an electrifying run to qualify for the 103rd Indianapolis 500 presented by Gainbridge in a car without sponsorship, Juncos Racing and driver Kyle Kaiser have landed a primary backer in 250ok, an Indianapolis-based email intelligence platform.

Juncos Racing team owner Ricardo Juncos made the announcement Wednesday along with Greg Kraios, CEO of 250ok, that Kaiser’s No. 32 Chevrolet will race with 250ok on the sidepods.

“We are thrilled to announce a highly innovative company like 250ok has joined our effort and will be our primary sponsor for the No. 32 Juncos Racing Indy 500 entry,” Juncos said. “When Greg offered to support us and we were connected over our personal journeys, we knew this sponsorship was meant to be. We both share the same values, commitments and goals, and I look forward to building our relationship with the 250ok team.”

Kraios, who grew up in Speedway, Indiana, as a lifelong race fan, identified with Juncos’ story of working from humble beginnings in Argentina to becoming the owner of an NTT IndyCar Series team. Kraios said he experienced a similar journey, growing up in a working-class Indiana neighborhood, ultimately working at ExactTarget (now Salesforce) before founding his own technology company.

“After hearing Ricardo’s story, and knowing they were in need of a sponsor, I jumped at the opportunity,” Kraios said. “From our similar upbringings, supporting his hardworking and odds-defying team felt like a personal calling.”

Kaiser and Juncos grabbed worldwide attention Sunday in the Last Row Shootout, qualifying a backup car at 227.372 mph to snatch the 33rd and final spot in the Indianapolis 500 away from two-time Formula 1 champion Fernando Alonso.

Juncos also announced that NFP, which sponsored Kaiser in the 2018 Indianapolis 500 and the INDYCAR Classic at Circuit of The Americas in March, has returned as an associate sponsor for this year’s Indy 500. In addition, Global Medical Response (GMR) has been signed as an associate sponsor for Sunday’s race.

“To say the last couple of weeks have been a test of our resilience would be an understatement," said Juncos. "To be able to rely on partners like NFP means the world to us at Juncos Racing. We have seen firsthand NFP’s exceptional culture, commitment to employees and clients and determination to maximize and push the boundaries of what’s possible. It’s partners like NFP and GMR that have helped to drive our mutual success.”

The 103rd Indianapolis 500 airs live Sunday on NBC and the Advance Auto Parts INDYCAR Radio Network beginning at 11 a.m. ET.